This new office for world’s leading advertising agency, DDB Office is located in Singapore at Pico Creative Center occupying 2 floors of 100 square meters each. A dynamic working culture at this new office workspace which later become a social network area rather than a confined individual space reflected to the new office design that was done by BBFL architects. An inter-connectivity between creative individuals transformed into a working space that weren’t crafted out with walls or any form of concealed demarcation, compositing to an open office setting. The spaces were intended to be open, flexible and inspiring where staff could express themselves freely.
Territories are divided and screened by discussion and collaborative areas within the office. The aim was to enhance the current culture and to encourage a more lively work space, which will ultimately improve a better work flow. The workspaces are designed as long communal tables supporting an open office environment. We design spaces that allow these communal areas to be part of the workspace. Discussion bars are dispersed within team work areas. Even libraries and the staff pantry spanning across both floors were used as collaborative spaces for discussions
Conference rooms were meant to be flexible and open where staff would frequently occupy for internal presentations and brain-storming sessions. Gym-like staggered benches were introduced for audiences to participate in these sessions. Arrival lobbies on the other floors were treated with interactive projection of the collection of works that inspired DDB and a source of expression for the staff.